Proposal for IAAC · Barcelona
The Admissions and Marketing work that eats your days can run quietly in the background, while a person keeps the final say on everything.
Where the day goes
Scholarships, deadlines, requirements, status, fees. Answered one by one, by hand, while the real data sits split between DreamApply and a spreadsheet that nobody has time to reconcile.
How I think about it
No workflow platform to license or babysit. The logic reads like a document your team can edit.
Drafts are prepared, never sent on their own. Your coordinator stays in control of what goes out.
Answers come from the wording you approve. When something is not covered, it asks instead of guessing.
Two non-technical people run it after a short handover. No lock-in, no monthly ransom.
Live demo · applicant inbox
Twelve real questions come in. They get sorted, a reply is drafted for each, and the two that touch money or a promise are held back for a person.
Scale that to a real day near intake and the repetitive bulk clears itself, leaving your two people the handful of emails that actually need a human.
Take everything from here on as a first sketch. I drew these ideas from the outside, before seeing how you actually work day to day. In the discovery call we go through your real routines together and decide which of these deserves to be built, and in what order.
Sketch · one source of truth
No more retyping the same student twice. Prospect, applicant, enrolled, tied back to the campaign that brought them, ready before the meeting starts.
Sketch · what Marketing could hand off
One line of brief in. Ad copy, a social caption and an email draft out, in IAAC's own voice, ready to review.
Prospects who stopped replying get a warm, timed nudge drafted for them, built from what the register already knows.
Source to applicant to enrolled, per campaign, built every Monday without anyone opening a spreadsheet.
A single project, event or talk, split into a set of channel-ready pieces you can schedule in an afternoon.
Again, a sketch. Which of these earns its place, and what it should actually say, we decide together once I have seen your real funnel.
The shape of the work
We walk through both teams, gather the answers you already trust, and pick what to automate first.
The email triage runs on your Gmail, the register is wired up, the marketing starters take shape.
Your two people learn to run it and change it themselves. Written down, no strings attached.
Half an hour, no slides. I look at how Admissions and Marketing really run today, and we decide together what is worth handing off first.
Book the first callEverything is delivered in English, materials and calls alike. Every call is recorded and comes with a full transcript, so nothing gets lost between us.